Press

May 13, 2026 — New White Paper with Babson College: Situational Integration & Separation

SunBridge M&A Advisors and Babson College Professor Jay Rao published a new white paper examining why more than 70% of M&A transactions fail to deliver the value they promise. Situational Integration & Separation: Getting More Value from Your M&A introduces a two-dimensional diagnostic framework for matching integration approach to acquisition type, drawn from longitudinal research at Harvard, Wharton, McKinsey, BCG, Bain, and KPMG, with case evidence from EMC, Assa Abloy, Santander, Delivery Hero, AOL/Time Warner, Daimler/Chrysler, and Quaker/Snapple.

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